With so many games constantly fighting for our attention and playtime, Ubisoft is turning to an interesting marketing strategy to get gamers to boot up Far Cry 6.

Players who haven’t jumped into Yara for a while are getting emails from Ubisoft trying to get them back into the game. What’s more, these emails are presented as if they’re messages directly from Giancarlo Esposito’s El Presidente character, aggressively taunting players to jump back in to take him down.

I’m not sure about you, but if Giancarlo Esposito tells me to do something, I’ll do it šŸ˜„

Source: IGN