A long‑cherished piece of cinematic nostalgia has been reimagined in brick form. The LEGO Group, in collaboration with Warner Bros. Discovery Global Consumer Products, has revealed an ambitious new LEGO Ideas set that brings the fantastical 1971 film Willy Wonka & the Chocolate Factory to life. This detailed homage offers both display potential and interactive features that are sure to delight fans.

This sprawling model boasts 2,025 pieces and includes nine richly detailed minifigures: Willy Wonka himself, five Golden Ticket children (Charlie Bucket, Grandpa Joe, Augustus Gloop, Veruca Salt, Violet Beauregarde, Mike Teavee), and two Oompa Loompas. A standout feature is the motorized chocolate waterfall, activated by turning a dial, complemented by the iconic Chocolate River and the Wonkatania boat—ready for a whimsical ride through the factory.

Additionally, enthusiasts can explore Willy Wonka’s secret office, complete with hidden compartments, the Oompa Loompas’ workspace, candy‑cane trees, lollipop plants, and even a chocolate‑covered face switch for Augustus. The set design stems from fan creators Roberto Ceruti and Jody Padulano, whose submission gained traction through the LEGO Ideas platform—and then underwent refinement by LEGO’s designers over a four‑to‑five‑month process. The result is a vibrant, nostalgic tribute with clever design touches that merge charm and craftsmanship.

Release details:

  • Early access for LEGO Insiders begins on September 15, 2025.
  • General release at LEGO.com and LEGO Stores follows on September 18, 2025.
  • Price is set at €219.99 / £199.99 / $219.99, and the model measures approximately 19 cm tall × 52 cm wide × 26 cm deep.

This set isn’t just a build—it’s a portal back to childhood wonder, perfect for display and storytelling. Expect it to be a golden ticket for fans of cinematic history and great design.

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