JBL Authentics is JBL’s latest series of Wi-Fi speakers that combine iconic retro design, inspired by JBL’s heritage, with the industry’s first integration of simultaneous voice assistants. The feature-packed JBL Authentics 500 serves as a natural centerpiece in the home. This all-encompassing smart speaker with both Wi-Fi and Bluetooth capabilities delivers Dolby Atmos, enveloping listeners in immersive sound. The JBL Authentics 200 and the portable JBL Authentics 300 complement the brand-new JBL Authentics series.

With the Authentics series, JBL introduces a new integration developed in collaboration with Amazon and Google. This provides customers access to both voice assistants on JBL Authentics speakers simultaneously. Customers who choose to register both assistants can communicate with either Google Assistant or Alexa simultaneously on the same device. JBL Authentics is crafted from 100% recycled fabric, 85% recycled plastic, and 50% recycled aluminum. It will be available in black starting from September 15, 2023, on JBL’s website, packaged in FSC-certified paper printed with soy ink.

JBL PartyBox Ultimate represents the loudest JBL PartyBox ever, introducing Wi-Fi, Dolby Atmos, and an immersive light show. The JBL PartyBox Ultimate is the most sonorous and powerful JBL PartyBox to date, featuring superior JBL Original Pro Sound, two highly-sensitive midrange drivers, and dual tweeters. No space is too large – the JBL PartyBox Ultimate can fill a space equivalent to two basketball courts, thanks to a pair of 9-inch subwoofers that provide thunderous bass you can feel anywhere in the room. Dolby Atmos places you at the center of your favorite tunes, as the music comes alive around you with unparalleled clarity and depth. JBL PartyBox Ultimate will be available in Europe starting from September.

JBL PartyBox Ultimate (Image credit: JBL)

JBL presents the latest additions to the LIVE series: JBL LIVE 770NC and JBL LIVE 670NC. Equipped with True Adaptive Noise Cancellation featuring Smart Ambient technology and advanced customization features, these new headphones deliver JBL Signature Sound no matter your preferred style. Choose between over-ear or on-ear designs, the choice is yours, with guaranteed all-day comfort and a wealth of features. Alongside powerful JBL Signature Sound from 40mm dynamic drivers, JBL LIVE 770NC and JBL LIVE 670NC offer immersive JBL Spatial Sound for all wireless stereo content. Set a personalized hearing profile with HARMAN’s advanced Personi-Fi 2.0 technology. Both JBL LIVE 770NC and JBL LIVE 670NC will be available from the end of September, packaged in FSC-certified paper and printed with soy ink.

JBL Soundgear Sense (Image credit: JBL)

JBL introduces its first TWS (True Wireless Stereo) with open-ear design, JBL Soundgear Sense. Featuring JBL OpenSound technology with air conduction, these new earbuds revolutionize the listening experience, setting a new standard for audio quality in this design. JBL Soundgear Sense introduces a breakthrough in audio technology by providing listeners with JBL’s Signature Sound quality while maintaining a natural connection to their surroundings. With uniquely designed 16.2mm drivers and a bass-enhancing algorithm, JBL Soundgear Sense takes open-ear sound quality to the next level. JBL Soundgear Sense will be available from the end of September 2023 on JBL’s website for 1700 SEK, packaged in FSC-certified paper and printed with soy ink.

Source: Press release