After spending time with the JBL Flip 7, I’d say it hits a sweet spot between rugged portability and surprisingly refined sound. It doesn’t try to reinvent the wheel, but what it does, it does well — making it a solid pick for anyone looking for a durable Bluetooth speaker with good audio performance.

Sound Quality

The Flip 7 delivers clearer, more dynamic sound than its predecessor. JBL has improved the tweeter design and added a new AI Sound Boost feature that sharpens detail and improves mids without pushing the bass into muddiness. It doesn’t pretend to be a bass monster, but for its size, it holds up really well.

What stands out is the flexibility. Through the JBL Portable app, you get access to a 7-band EQ — a rare feature at this price point — which means you can actually tailor the sound to suit your preferences. That kind of control is appreciated, especially if you use it for everything from music to podcasts.

Battery and Durability

Battery life is another highlight. JBL rates it at 14 hours, and with moderate volume, that’s accurate. If you switch to Playtime Boost, you can push closer to 16 hours, although it lowers the output slightly.

With an IP68 rating, the Flip 7 is dustproof and waterproof. It’s also been drop-tested, which gives it an edge as a speaker you don’t have to worry about — something that matters when you’re out in the woods, at the lake, or just clumsy.

Connectivity

One of the biggest changes is JBL moving from PartyBoost to Auracast. It’s a forward-looking move that works great with newer JBL models, but it does break compatibility with older speakers like the Flip 5 or 6. If you’ve built a setup using PartyBoost, that’s something to keep in mind.

It also supports high-res audio via USB-C, which won’t matter to everyone, but for wired playback or those who care about audio detail, it’s a good inclusion.

Design and Portability

The design hasn’t changed dramatically. It’s still compact and cylindrical, but JBL has added a removable strap and carabiner. The build feels solid, the buttons are responsive, and it’s easy to carry or pack. No complaints here.

Price and Value

At $150 (around 1,650 SEK), the Flip 7 is priced firmly in the midrange. It’s definitely more expensive than the Flip 6, which is now often on sale, but the added features — especially the EQ and Auracast — make it a meaningful upgrade. Whether that’s worth the extra cost depends on what you’re upgrading from.

Verdict
The Flip 7 is not revolutionary, but it’s a smart, well-built speaker that improves on its predecessor in most ways that matter. The sound is more detailed, the app gives you real control, and it’s tough enough to handle anything you throw at it. If you’re buying fresh, this is one of the best Bluetooth speakers in its class. If you already own a Flip 6 and don’t need Auracast, it might be worth holding off — but otherwise, it’s a strong all-around choice.