’Chinese case and cooler manufacturer, DeepCool, has today announced a company rebranding, including a new logo, website and ‘corporate brand identity.’

With a new logo that DeepCool claims is more suitable “for the modern age”, the company throws up its entire brand in the air and starts again from square one.

DeepCool says that it has taken inspiration from the “spirit” of building a computer and the new logo is a collection of several small squares assembled into one cohesive whole – as shown below.

DeepCool has also relaunched its website, starting with its US regional site: https://us.deepcool.com/. The new design will then gradually roll out to other regions.

According to DeepCool we can expect to see all-new products launching this year, featuring the new logo and product packaging. DeepCool is one of Techcraver’s sponsors and I can hardly wait to see what products they have in store for us.