White Shark Gaming, a gaming peripherals brand currently available in more than 35 countries worldwide, is officially entering the Nordic market through a new distribution agreement with Cenor. The partnership will make the company’s full range of gaming products available to retailers and consumers across Sweden, Denmark, Norway, and Finland.

Founded in 2015, White Shark has built its reputation around delivering gaming accessories that combine modern aesthetics, reliable performance, and affordable pricing. The company’s goal has been to make quality gaming gear accessible to a wider audience without sacrificing design or functionality.

The brand’s portfolio covers a broad range of gaming products, including mice, keyboards, headsets, mousepads, gaming chairs, and various accessories. This allows retailers to offer customers a complete gaming ecosystem under a single brand. According to the company, White Shark products have received more than 120 international awards and recognitions over the years.

The Nordic gaming market continues to be one of the most active segments within consumer electronics, creating opportunities for brands that can deliver strong value while maintaining competitive performance. White Shark believes its combination of affordability, contemporary design, and extensive product lineup positions it well to meet the demands of both casual and dedicated gamers.

For Cenor, one of the Nordic region’s leading distributors of consumer electronics accessories and gaming products, the addition of White Shark strengthens an already growing gaming portfolio. Through its established retail network, Cenor will introduce the brand to stores throughout the region and support its expansion across the Nordic countries.

White Shark CEO Stjepan Šmit highlighted Cenor’s strong retail relationships and local market expertise as key reasons for selecting the company as its Nordic distribution partner. Meanwhile, Cenor Nordic CEO Lennart Starby described White Shark as a valuable addition that combines attractive design, a broad product range, and a competitive market position.

White Shark products are available immediately through Cenor’s distribution channels in Sweden, Denmark, Norway, and Finland.

Source: cenor.se