December 4, 2020
Warner Bros. releases all of its new movies in 2021 on HBO Max
WarnerMedia will release all their new movies next year at the same time on the streaming service HBO Max.
There are some limitations to the new business model however. The movies will only stream on HBO Max for one month before leaving the platform for a period of time. They will also play in theaters simultaneously.
“We’re living in unprecedented times which call for creative solutions, including this new initiative for the Warner Bros. Pictures Group,” said Warner Bros. CEO Ann Sarnoff. “No one wants films back on the big screen more than we do. We know new content is the lifeblood of theatrical exhibition, but we have to balance this with the reality that most theaters in the U.S. will likely operate at reduced capacity throughout 2021.”
