SEGA is turning up the nostalgia to full speed as Sonic the Hedgehog zips into his 35th year. To mark this major milestone for one of gaming’s most iconic mascots, the company has rolled out a special 35th anniversary collection packed with themed merchandise fans can grab right now.

Originally released in 1991 on the Sega Genesis, Sonic has since become a global gaming and pop culture phenomenon. To celebrate over three decades of high‑velocity platforming and blue blur brilliance, SEGA has launched a range of collectible items — from stylish apparel like hoodies to lifestyle gear such as water bottles, cushions, bags, and phone cases — available through select retailers including Amazon.

This merchandise drop arrives as the opening chapter in a larger slate of celebratory content planned throughout 2026. SEGA has already debuted an official anniversary website and released a hype trailer that revisits key moments from Sonic’s long history, charting his evolution from pixelated sprite to multimedia star.

Beyond physical products, the company is preparing a high‑energy calendar of fan‑focused experiences, with more announcements expected over the coming months. Whether you’ve been racing through Green Hill Zone since the ’90s or discovered Sonic through his recent cinematic outings, the 35th anniversary promises something for every generation of fans.

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