Starting in November, both Facebook and Instagram will no longer be free services. This development was confirmed in a press release today, where Meta explained that they are introducing a subscription model in the European Union and Switzerland. While the services will still be accessible without opening your wallet, doing so will require consenting to Meta tracking, collecting data, and displaying relevant advertisements to you.

Should you choose to object to this change, it will come at a cost. The web version will set you back 120 Swedish kronor per month, while using iOS or Android will cost you 150 Swedish kronor per month. In essence, if you wish to enjoy an ad-free experience on both desktop and mobile, you will need to shell out nearly 280 Swedish kronor per month. Furthermore, if you have more than one account, each additional account will cost you an extra 70 Swedish kronor per month. In short, it’s not a cheap endeavor, and the company’s blog offers the following explanation for Meta’s decision:

“To comply with evolving European regulations, we are introducing a new subscription option in the EU, EEA, and Switzerland. In November, we will be offering people who use Facebook or Instagram and reside in these regions the choice to continue using these personalized services for free with ads or subscribe to stop seeing ads. While people are subscribed, their information will not be used for ads.”

Source: FB Blog