Twitter, now rebranded as X under the ownership of Elon Musk, has reportedly lost a third of its UK user base in the past year. Since Musk’s acquisition of the platform in late 2022, the social media giant has undergone numerous changes, including mass layoffs, policy shifts, and controversial updates like paid verification through Twitter Blue.

The sharp decline in users can be attributed to a combination of factors, including user dissatisfaction with the platform’s new direction, increased competition from other social media services, and concerns about changes in content moderation and functionality. In the UK, this drop represents a significant shift in the platform’s relevance, especially as many brands and individuals turn to alternative platforms to engage with their audiences.

This trend mirrors broader concerns about Twitter’s global user base, as several markets have reported similar declines since Musk’s takeover. Despite these losses, Musk continues to make significant changes to the platform, aiming to transform it into an “everything app” called X, though it remains uncertain if these efforts will reverse the decline in users.

Sources: BBC News