HP Merges OMEN and HyperX Under One Unified Gaming Brand

HP Merges OMEN and HyperX Under One Unified Gaming Brand

At CES 2026, HP announced a major rebrand of its gaming division, combining the OMEN and HyperX labels under a single identity: HyperX. This move marks a strategic effort to streamline HP’s gaming portfolio and deliver a more cohesive experience across hardware, peripherals, and software. The unified HyperX brand will now serve as HP’s flagship […]