Chinese tech giant OnePlus announced today the availability of its latest flagship smartphone, the OnePlus 12, in the Chinese market. Representing the culmination of a decade of work, the OnePlus 12 showcases a world of cutting-edge technologies, guided by the product philosophy of “prioritizing product competitiveness.”

Top-notch Hardware and Software

The OnePlus 12 perfectly embodies the synergy between powerful hardware and intelligent software. Taking swift and smooth performance to the next level, it features the Snapdragon® 8 Gen 3 Mobile Platform, offering faster Kryo CPU (30% improvement) and GPU speeds (25% improvement) with enhanced energy efficiency (10% overall improvement in power savings). Equipped with LPDDR5X RAM and UFS 4.0 ROM supported by RAMVitalization and ROM-Vitalization, it ensures a consistent and extended “fast and smooth” experience in scenarios including heavy loads, multitasking, and prolonged usage. The device also boasts a brand-new 120Hz 2K Super Fluid AMOLED display with LTPO, delivering vibrant colors and an incredible maximum brightness of 4500nits. A 100W SUPERVOOC fast wired charging, 50W AIRVOOC wireless charging, and a 5400mAh dual-cell battery system work in tandem to guarantee extended usage. With the innovative Dual Cryo-velocity Cooling System enhancing cooling area, material, and structure design, the OnePlus 12 provides a comfortable and uninterrupted experience even in demanding performance situations.

Professional Camera

Enhancing both hardware and software, the OnePlus 12 features the latest proprietary HDR algorithm. Supported by the 4th Gen Hasselblad Camera for Mobile, it showcases imaging capabilities challenging its counterparts, making it the flagship with the best photographic capacity in OnePlus history. The OnePlus 12 captures everything in sight with its new triple camera system, delivering a flagship-level photo experience. The balanced triple camera system includes the industry’s first LYT808 50MP main camera developed in collaboration with Sony, OV64B 64MP 3X periscope telephoto camera, and IMX581 48MP ultra-wide camera to create, rather than just capture, the most significant moments for the user. It also features the latest proprietary HDR algorithm, capturing the subtle nuances of highlights and shadows as seen in the natural world.

TIME Design – Inspired by Luxurious Timepieces

The design of the OnePlus 12 is an evolution of the OnePlus 11, following the same design philosophy inspired by luxury watches with a hollow curve design. The time scales, starry dial, and circular symbols on the camera module engrave the passage of time. The design’s imagination and creative spirit are not confined by strict lines and structured city silhouettes. Inspiration is drawn from the wild beauty found in nature, where unlimited paths and endless possibilities prevail. Under this design philosophy, the boundless Flowy Emerald color is presented, harmoniously bridging technology and the wonders of nature. Inspired by Dart Rivers’ braided channels, the dynamic and ever-changing patterns in the OnePlus 12’s texture reveal the fascinating essence of nature’s beauty.

The OnePlus 12 is scheduled to be released alongside other products in the global market in early 2024.

Source: Press Release