Doomscrolling has become a digital epidemic across Europe, with millions unknowingly spending hours each day consuming negative and anxiety-inducing content. In a bold and creative move, OnePlus is tackling the issue head-on with the launch of Brain Rot Blaster – a short-lived browser game designed to disrupt doomscrolling habits once and for all.

Based on a Europe-wide survey commissioned by OnePlus, a shocking number of people report daily doomscrolling habits, with nearly 1 in 5 admitting to spending 1–2 hours a day scrolling through depressing news, celebrity scandals, and luxury lifestyle content. Even more alarming, one in ten users say they spend up to 4 hours per day on such content. The psychological toll is clear: many report feeling drained, anxious, or mentally foggy afterward.

Brain Rot Blaster offers a tongue-in-cheek but purposeful remedy. Styled like a pixelated 90s arcade shooter, the game casts players as content consumers on their final scroll. Players blast through digital demons representing real-world doomscrolling tropes: crypto bros, conspiracy theorists, doomsday journalists, and phony wellness gurus, to name a few. But there’s a twist – once the game ends, it self-destructs, preventing further play and encouraging users to unplug and reclaim their time.

This quirky digital intervention coincides with the launch of the new OnePlus Nord 5, dropping TODAY (July 8th). Billed as a device for creation over consumption, the Nord 5 comes packed with productivity-driven features like AI Summary, AI Translate, and Open Canvas+ multitasking. It’s built to help users “up their game” rather than fall into endless scroll loops.

With Brain Rot Blaster, OnePlus delivers both a playful jab at our digital habits and a serious nudge toward more mindful screen time. Whether you’re a gamer, creative, or multitasker, this initiative is a reminder: your attention is worth more than another swipe.

Source: oneplus.com