In recent months, there has been a steady stream of advertisers distancing themselves from X-Advertising, and among the giants bidding farewell are Apple, Coca Cola, Disney, IBM, NBC Universal, and Ubisoft—a development that has not been well-received by owner Elon Musk.

However, his outbursts on the matter seem to have had the opposite effect, as another heavyweight, the retail giant Walmart, has now decided to cut ties. Currently the 17th largest company in the world, Walmart has long held the position of the second-largest retailer of video games in the United States.

The companies’ advertisements have often found themselves alongside right-wing extremist content, and several advertisers also cite Musk’s own behavior, including retweets of controversial content and support for conspiracy theories, as the primary reasons for pulling the plug.

Source: Reuters