In an innovative effort to reach younger voters ahead of the 2024 presidential election, U.S. Vice President Kamala Harris has launched a custom Fortnite map titled “Freedom Town, USA.” Announced on October 28, this interactive map aims to engage gamers by promoting key aspects of her campaign, including tax breaks for small businesses and affordable housing initiatives. Players can access the map using the code 7331-5536-6547 in Fortnite Creative mode.

The Fortnite map not only allows players to explore an engaging virtual space but also features in-game political signage and themed audio cues that reflect Harris’s campaign messages. This strategy aligns with Harris’s broader outreach efforts, targeting demographics that might not typically engage with traditional political content.

The release of “Freedom Town, USA” demonstrates a shift in political campaigning, as candidates increasingly look to digital platforms, including gaming, to connect with voters. Harris’s campaign has previously employed various modern tactics, such as ads on sports betting websites and collaborations with popular figures in entertainment and sports.

Source: Tribune