Harman International, a subsidiary of Samsung Electronics, has completed its acquisition of Sound United – the parent company behind several of the audio industry’s most iconic brands, including Bowers & Wilkins, Denon, Marantz, Polk Audio, HEOS, and more.

With this move, Harman consolidates its position as a dominant force in the premium audio segment. The acquisition brings together a vast portfolio of high-end consumer audio products, ranging from hi-fi components and AV receivers to smart speakers and in-car audio systems. For audio enthusiasts, this merger could signal a new era of innovation, quality, and cross-platform integration.

One of the key strengths of the deal lies in the complementary nature of the two companies’ product lines. While Harman already boasts brands like JBL, AKG, and Mark Levinson, the addition of Sound United expands its reach even further – both in terms of market share and product variety. From audiophile-grade speakers to multiroom streaming platforms, Harman now offers one of the most extensive lineups in the industry.



Interestingly, Sound United will continue to operate as a separate business unit under Harman’s Lifestyle division. This approach ensures that each brand maintains its unique identity and loyal customer base, while also gaining access to Harman’s global distribution network and R&D resources.

For consumers, this could translate into more integrated ecosystems across home and car audio, faster innovation cycles, and greater availability of premium audio products worldwide. And for the Nordic market, where many of these brands already have a strong foothold, it’s a clear sign that the region remains a priority in Harman’s global strategy.

One thing is clear: with this acquisition, Harman isn’t just expanding – it’s reshaping the future of consumer audio.

Source: Press Release