Microsoft is facing a major backlash from its gaming community following a recent price increase for Xbox Game Pass. So many users attempted to cancel their subscriptions in response that Microsoft’s own cancellation page temporarily became overwhelmed and inaccessible.

The surge in cancellations appears to be part of a broader protest among frustrated gamers. Online discussions across forums and social media have been filled with complaints, with some users urging others to ditch the service entirely. The sentiment has even escalated beyond Game Pass, with a vocal minority calling for boycotts of other Microsoft products, including Windows and Xbox hardware.

The frustration stems not only from higher prices but also from recent structural changes to the service. New subscription tiers have limited features that were previously included — such as day-one access to first-party titles — and existing plans now come with increased monthly costs. For many subscribers, the value proposition of Game Pass has shifted significantly, and not in their favor.

While Microsoft may be banking on higher per-user revenue, the growing dissatisfaction among its user base could pose a longer-term risk to the brand. Whether this will result in meaningful changes or continued erosion of consumer trust remains to be seen.

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