Asus has introduced its first product featuring a new power standard aimed at streamlining cable management. During Computex 2023, the company showcased a new variant of the RTX 4070 that draws all its power through the motherboard, eliminating the need for an 8-pin connector or 12VHPWR from the power supply. The latest products to adopt this power standard are the ROG Strix RTX 4090 BTF and ROG Maximus Z790 Hero.

The graphics card remains virtually identical to the standard ROG Strix RTX 4090 but lacks the 12VHPWR connector, replaced by a new PCIe connector for power supply. Asus claims that this new power delivery can handle up to 600W from the motherboard, more than sufficient to power the RTX 4090 under any load.

To utilize the graphics card’s power supply, a compatible motherboard is required, such as the ROG Maximus Z790 Hero, equipped with the unique connector. Although a 12VHPWR cable from the power supply is still necessary to provide the required power to the connector, it can be discreetly hidden as it is located on the back of the motherboard. The back also features the remaining connectors, simplifying cable management.


While the market for chassis accommodating these motherboards is currently limited, Asus has introduced the ROG Hyperion GR701 BTF Edition, tailored for motherboards with rear-facing connectors.

Growing Trend in Cable Concealment Asus is not the only player in the market focusing on facilitating cable concealment. MSI, during CES 2024, unveiled new components in the Project Zero series, featuring motherboards and chassis designed for efficient cable management. Gigabyte has a similar initiative with its Project Stealth products, although the company seems to be holding back on providing updates regarding its efforts.

As of now, Asus has not disclosed pricing or release windows for these products. However, expectations suggest that the price tag will likely exceed that of the company’s comparable products without the BTF designation.

Source: Edgeup