Get ready, portable gaming fans—ASUS and Microsoft are teaming up to bring two new handheld devices to life: the ROG Xbox Ally and the more powerful ROG Xbox Ally X. According to reliable leaks, both are set to hit the market on October 16, 2025, with a formal reveal expected during Gamescom 2025 in late August.

Two Models, Two Experiences

  • The ROG Xbox Ally targets gamers who want a sleek, capable handheld without breaking the bank.
  • The ROG Xbox Ally X steps things up with higher performance hardware and extras for more demanding players.

While both devices promise a streamlined and rich gaming experience, pricing details remain under wraps—though generous rumors suggest €599 for the base Ally and €899 for the Ally X (with regional pricing likely to vary).

What to Expect at Gamescom

Sources suggest that pre-orders may open around August 20, aligned with Microsoft’s Gamescom showcase. The companies are expected to unveil final pricing and availability in that window.

Summary at a Glance

FeatureDetails
Launch DateOctober 16, 2025
AnnouncementAugust 20 at Gamescom
ModelsROG Xbox Ally (standard) & Ally X (high-end)
Rumored Prices€599 (base), €899 (X model)