Apple has reportedly halted development of a second-generation Vision Pro headset, shifting its attention toward the creation of more lightweight and socially acceptable smart glasses. The move marks a notable strategic pivot for the company, which launched the Vision Pro earlier this year with high ambitions for the mixed reality market.

The Vision Pro, which debuted at a steep $3,499, garnered attention for its technical capabilities but faced criticism for its bulkiness and limited consumer appeal. Sales have reportedly not met internal expectations, leading Apple to reconsider its roadmap for the device category.

Instead of pushing forward with a lighter or more affordable Vision Pro successor, Apple is now said to be redirecting resources toward two smart glasses projects. One of these models will reportedly function without a display and rely heavily on integration with the iPhone, focusing on AI-powered features like voice assistance and camera input. A more advanced version with a built-in display is also in the works, although it may be further down the line.

This shift suggests Apple is looking to enter the wearables space with a product that fits more seamlessly into users’ daily lives, avoiding the “goggles” aesthetic that has so far limited the Vision Pro’s mainstream appeal. Whether the company can crack the smart glasses code where others have failed remains to be seen, but it’s clear that Apple’s AR/VR ambitions are evolving.

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